The role of internal branding expert at NN Group involves promoting our mission, objectives, purpose, culture, products and services, and brand to the (brand) marketing & communications community and other (relevant) employees.
This is an exciting time at NN Group, as we have launched our new and ambitious brand positioning and strategy called ‘supporter of change’, which we are currently finetuning and expanding towards marketing and other areas within NN. With that we are putting more emphasis on the brand to drive our business forward. At NN Group our ambition is to be the industry leader known for customer engagement, our talented people and impact on society. For this NN wants to build strong, relevant relationships and engage with (potential) customers, business partners, relations, intermediaries, employees and job seekers, and society at large resulting in boosting our sales, reputation, and referrals measured via brand consideration and NPS-r.
The role of internal branding expert at NN Group involves promoting our mission, objectives, purpose, culture, products and services, and brand to the (brand) marketing & communications community and other (relevant) employees. In this role are responsible for developing and executing an effective internal branding strategy and communication for our 11 (inter)national business units and, in particular, our Dutch Nationale-Nederlanden marketing organisation. You make sure that we communicate our purpose, core values and marketing activities in line with our brand strategy and promise. You activate this across all aspects of company life and educate and involve employees at every step of the internal branding process to instil shared ownership and inspire passionate advocacy.
Contribute to and drive the development of internal (brand) marketing strategies & activities:
Responsible for conceptual creative development:
Inspire creative collaboration and interpretation of business goals:
Other
NN invests in an inclusive, inspiring work environment and in skills and competences for the future. We match this with employee benefits that are in line with what is needed today and in the future. This way, we offer our employees the opportunity to get the best out of themselves. We offer you:
You are experienced in promoting a company’s brand positioning, culture, products and services to the (brand) marketing & communications community and other (relevant) employees. You know how to be (co)responsible for developing and executing an effective internal brand marketing strategy and communication in a multi-brand organisation with a national and international presence. You are a champion in communicating a brand purpose and brand marketing activities in line with the brand strategy and promise. You activate this across all aspects of company life and educate and involve employees at every step of the internal brand marketing process to instil shared ownership and inspire passionate advocacy. You are known for living the brand as well as bringing a brand (internally) to life.
In more detail:
You will be part of NN Group's Brand Marketing unit that consists of sub teams focused on data, research and planning, on brand & marketing communications and brand engagement. The newly formed Brand Marketing unit of NN Group is (co) responsible for the development and maintenance of uniform and strong brand marketing activities ensuring that our brand has a distinct positioning across all markets. You will proactively advise all 11 (inter)national business units of NN Group and provide recommendations to guide and support strategical, tactical, and operational brand, marketing, and communications decisions.
You will report to the team manager Brand & Marketing Communications and advise him/her and our (inter)national in your area of expertise so that they can make informed decisions and guide the organization towards a next level of brand marketing.
Please send your application for Internal Branding Expert at NN in The Hague via the button.
Neem contact op met Chantal Verhagen - van Noorloos
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